Personal Interest
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Personal Interest
Personal Interest, abbreviated pi.
or 3.14.
A clothing company my brother John runs based in Orlando, FL. He heads the company and takes control on marketing, what is approved for each season, and the business aspect of everything from finances to size runs, contracting and such.
I contribute designs for clothing, logo, posters, potential themes and such heading the creative direction of the company.
John has taken Pi to a whole new level with his marketing, web and app development skills having brought Pi from 3,000 followers at the end of 2019 to over 90,000 by Fall 2020 and launching a revamped website and brand new mobile app as well to accompany with it.
Under John's direction, Pi was given a very clear brand identity, face and direction.
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Some designs I have created and submitted to Personal Interest.
Some experimental, some solidified.
Some concepts have been picked and printed for a season run.
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Designs that have been printed or embroidered.
We do most of our printing and embroidery ourselves manually, the only ones we outsource are designs that have gradients which require an expensive DTG printer however we are in the process of building a DTG printer ourselves as well so soon we will be an all in-house company that can print our designs completely independently.
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